Privacy policy

Last updated: October 1, 2026

Avelyn Lane operates this store and website, including its related information, content, features, tools, products, and services, to provide you with a shopping experience (the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase, or communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls regarding the collection, use, and disclosure of personal information.

Personal Information We Collect or Process

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymized or de-identified so that it cannot reasonably be linked to a person.

Depending on how you interact with the Services and as permitted by applicable law, we may collect or process:

  • Contact details, including your name, billing and shipping addresses, phone number, and email address.
  • Payment and transaction information, including payment method, payment confirmation, purchases, returns, and refunds.
  • Account information, including your username, preferences, and settings.
  • Shopping information, including products you view, add to your cart, purchase, return, or exchange.
  • Communications you send to our customer support team.
  • Device and network information, including your browser, IP address, and device identifiers.
  • Usage information about how you interact with our website and Services.

Sources of Personal Information

We may collect personal information:

  • Directly from you when you place an order, create an account, contact us, or otherwise use the Services.
  • Automatically through cookies and similar technologies when you use our website.
  • From service providers that help us operate our store.
  • From business partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

  • Providing and improving the Services. We use information to process payments, fulfill orders, arrange shipping, handle returns, manage accounts, provide support, and improve your shopping experience.
  • Marketing and advertising. We may use information to send promotional messages where permitted and to show relevant advertisements.
  • Security and fraud prevention. We use information to protect accounts, investigate suspicious activity, and keep our store secure.
  • Communicating with you. We use information to answer questions and send information about your orders or account.
  • Legal purposes. We may use information to comply with applicable law, respond to lawful requests, and enforce our terms and policies.

How We Disclose Personal Information

We may disclose personal information:

  • To Shopify and service providers that support payment processing, fulfillment, shipping, analytics, customer support, and other store operations.
  • To advertising and marketing partners, subject to your rights and choices described below.
  • When you request or consent to a disclosure, such as sharing your delivery details with a shipping provider.
  • In connection with a business transaction or when required to comply with law, protect our rights, or enforce our policies.

Relationship with Shopify

Shopify hosts our store and processes information about your access to and use of the Services to help provide and improve them. Information you provide may be shared with Shopify and service providers located in countries other than your own.

Shopify may also process information in connection with certain enhanced features. For more information, please review Shopify’s Consumer Privacy Policy.

Third-Party Websites and Links

Our Services may contain links to websites operated by third parties. We encourage you to review their privacy policies before providing information to them. We are not responsible for the privacy or security practices of websites we do not control.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. A parent or guardian may contact us to request deletion of information a child has provided.

Security and Retention

We take steps to protect personal information, but no security measure is completely secure. Please avoid sending sensitive information through unsecured communication channels.

We retain information for as long as needed to provide the Services, maintain accounts, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on where you live, including under applicable U.S. state privacy laws, you may have rights to:

  • Request access to or information about the personal information we hold about you.
  • Request correction or deletion of your personal information.
  • Request a portable copy of certain personal information.
  • Opt out of the sale or sharing of personal information or its use for targeted advertising, where applicable.

You can submit a privacy request by emailing support@avelynlane.com. You can also visit our Your Privacy Choices page for available opt-out options. We may need to verify your identity before completing a request. We will not discriminate against you for exercising your privacy rights.

You may unsubscribe from promotional emails using the link in those emails. You may still receive non-promotional messages about your orders or account.

Complaints

If you have a concern about how we handle your personal information, contact us at support@avelynlane.com. Depending on where you live, you may also have the right to appeal a decision about your privacy request or contact a relevant privacy authority.

International Transfers

Your personal information may be transferred, stored, or processed outside the country where you live. Where applicable law requires safeguards for these transfers, we use appropriate transfer mechanisms.

SMS Communications

If you provide your phone number and opt in to SMS messaging, you may receive text messages from Avelyn Lane about promotions, cart reminders, order updates, or other relevant notifications. Message frequency may vary. Consent to promotional messages is not a condition of purchase. Message and data rates may apply.

We may use cookies and similar technologies to identify an unfinished cart and, if you have opted in, send a reminder.

We do not sell or share your SMS opt-in status with third parties for their own marketing. We share information needed to deliver messages with messaging service providers and mobile carriers.

You may opt out of promotional SMS messages by replying STOP or following the instructions in a message. For help, reply HELP where available or contact support@avelynlane.com.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or legal requirements. We will post the revised version here, update the “Last updated” date, and provide any notice required by applicable law.

Contact

For questions about this Privacy Policy or to exercise your privacy rights, contact Avelyn Lane at support@avelynlane.com.